Turnkey branding solution for the Sheila Gopal Raheja Foundation's annual CSR initiative - 'Wellness Decoded'
The Raheja Group is one of the most recognizable names in the Indian business landscape. Dynamite was honoured to work with the Sheila Gopal Raheja Foundation to create a brand for their preventive public health awareness initiative 'Wellness Decoded'.
ABOUT THE BRAND
Wellness Decoded is an educational event consisting of panel discussions with some of the most influential and inspiring trailblazers and leaders in the wellness sphere. The flagship event & meeting of minds in Mumbai is focussed on giving each individual a powerful toolkit to empower themselves to bring about radical shifts in their lives through micro step habit changes.
OUR APPROACH
Our team worked with speaker and spearhead of the event Shayamal Vallabhjee to gain a deeper understanding of the initiative. Together we arrived at an important finding that helped us define the brand - “balance is the key to wellnessâ€.
We brought onboard the wonderfully talented designer Vandana Dhedwal to to help us create the visuals for this project.
To find ultimate balance - combine soul, mind and body.
With this key insight in mind the inspiration behind the design theory of our logo originates from the form of the Golden Ratio. It is fair to say that the golden ratio is one of the most balanced forms introduced to mankind by mother nature herself.
LOGO JOURNEY
From the Golden Ratio emerges a simple, dynamic yet energetic and adaptable logo that helps define a well balanced brand. The bright color spectrum represents the energy and power of how this balance can fill the world with endless possibilities and opportunities.
The logo alongside is the primary logo that is always used against a white background. The secondary logo is more expressive and joyful, These logos are further explored using different forms depending on the annual theme of the Wellness Decoded event. This logo becomes usable against a set of different coloured backgrounds.
BRAND APPLICATIONS
The brand helps inspire, energize & show people new ideas and possibilities.
Using the principles of the golden ratio in our logo, we created a variety of layouts to extend our brand's visual vocabulary. Here's a look at some brand extensions and applications.
