Flipkart Video - Rebrand | DYNAMITE DESIGN | Work

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Brand Identity, Digital, Film

Rebrand for Flipkart's OTT content platform
Flipkart Video

The team at Flipkart reached out to rebrand their streaming property Flipkart Video i.e. redesign their logo as well as create a logo identity film for their OTT content platform. Our design solution consisted of a simplified logoform that stayed true to Flipkart's parent brand. The 'play button' helped establish a memorable connect with video content and the playful motion reinforced the freshness of the brand.

explorations and stills

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We simplified the older logoform to work across the digital space and rendered it in 3D to bring in a more exciting appeal to the brand.

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Brand Toolkit & Applications

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