Zee Lamhe was created to showcase a library of select shows from the enormous Zee stable. It is a general entertainment channel that provides viewers outside of India a chance to witness the best soaps, reality shows, and movies that are currently available within the country.

We took forward an ethic motive and gave it a contemporary twist. By using geometric forms, multiple layers and depth; we created non-intrusive packaging that managed to communicate key information to the viewers. The seamless integration of the channel's forms with its dynamic motion and familiar colours delivered an identity that connected the non-resident Indian with a fresh perspective of home.