Bollywood is a phenomenon that is adored the world over and Zee worked hard to provide the best of Hindi cinema to its audiences in North America. We aimed to create a futuristic amphitheatre to help communicate the high quality of movie content that was being provided to the target audience (who were used a particular level of broadcast look that is widely available in America). We took forward the circular amphitheatre rings across all elements to create a familiar yet encapsulating experience for the NRI movie lover.