Meta and the team behind the TISS iCALL Helpline approached us with a unique opportunity: the task of crafting a compelling film for their mental health awareness program. Understanding the profound impact social media can have on society, we eagerly embraced the challenge and committed ourselves to produce a film that could touch the hearts and minds of those struggling with mental health crises. Beyond simply raising awareness, the primary objective was to extend a lifeline to individuals enduring the throes of a mental health crisis.
We joined forces with Totem Creative to bring forth a truly remarkable film project. Our shared vision was to create an illustrative style film that would convey its narrative through the power of visual metaphors, drawing viewers into a world where emotions and struggles could be visually interpreted and universally understood.
The film embraced a charming storybook illustration style, bringing an enchanting visual experience to viewers. We meticulously crafted a vibrant color palette, using soft, pastel hues to create a warm and hopeful atmosphere that resonated with the tender subject matter.
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