Star Utsav's promise to its viewers is familiarity and reliability. It's programming consists of the best-curated content from 3 different star channels. Our challenge was to introduce a fresh new look yet not alienate their loyal audiences. Blending the old with the new! We married the existing colours to the cool new crystal world used in the 'mother brand' StarPlus, to create a myriad of assets to use in this branding exercise.