VIDEOS

STAR GOLD

In order to help Star Gold become No.1 we decided to do the following:

  • Deconstruct the Star before reconstructing it again
  • Change the Logo to represent the colours of the Indian movie industry
  • Introduce a 4 degree tilt to the bands so that they would be disruptive on screen
  • Build the broadcast design in a non-cluttered format with an inviting palette
  • Create a recognizable innovation through layered transitions

STILLS

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