Smaaash is the first ever immersive entertainment centre in India. At its core is a cricketing experience like no other. We were called upon by Star and AHA holdings to name, brand, and design this inventive property. In order to deliver a holistic experience to the patron at Smaaash; we went on to design all aspects of their consumer touchpoints. From the entry rfid card, to the lane visuals to menus; amongst many others.