A video spot created by the team at Channel [v] to promote the newly opened cafe and bar!


Aamir Khan Productions and Star approached us to create the logo and identity for Aamir's first show on television. The topics that were to be discussed were sensitive to the Indian public. The branding had to keep a neutral tone and provide unassuming comfort to a wide demographic. After exploring numerous options on packaging for this unprecedented show, we decide to do the following:

- Take forward a simple to recognize logo that is white in colour to help represent truth

- Keep packaging elements to the bare minimum so as not to take away from the gravity of the show’s subject

- Use open spaces to illustrate freedom and scale

- Allow for easy representation of the logo on multiple mediums