When Zoom decided to rebrand their channel, we were approached to package their most popular show - Planet Bollywood. A magazine show that reported in on daily Bollywood happenings. Inspired by current trends and our newly adopted 'bolly-pop’ culture, we created a visual board that was fresh, clean and impactful. Keeping simplicity in mind and letting content take center stage we created a bunch of dynamic information systems to carry text across the board yet retain a very strong sense of the brand ‘PB'