The OK family wanted to add a channel that would help showcase its values via movies.

Taking the viewfinder as inspiration, we began with a central play button from which all motion and animations would begin. We further introduced a unique combination of cross-hairs, pulsating concentric rings, and perpendicular lines to create a distinct language within a competitive movie channel market. These definable and independant qualities coupled with a dominant colour pallate provided Movies OK with a voice that illustrated the OK family’s values with a fresh perspective.