Jaydeep Sarkar started his career as a director with one objective - "To celebrate moments". Having directed three vivid and vibrant videos for Kailash Kher's album 'Rangeele', promos for Channel [V] and Movies OK among other projects, he has also directed a prestigious campaign for The Government of India. His strengths as a director lie in his cheeky storytelling, quirky characterizations and riveting performances; all brought together in bright, bold colours. His films delve into layers of detailing.