We had to draw a recognizable parallel to its Bengali mother channel (Star Jalsha) while planting a celebratory dash of vigour from its Bollywood cousin (Star Gold). Though the broadcast design is influenced by the strong values of both parent channels it yet manages to carve a fresh personality of its own.

Jalsha Movies wanted to showcase the best of Tollywood without having its packaging compete with the content. In order to accomodate the vibrancy of Tollywood, we suggested keeping the packaging crisp and clean.

The cool colours and sharp lines give the channel a modern outlook while maintaining traditional values through its typography and structure.