The International Premier Tennis League was set to be the prime non-ATP tennis event in the world. With fast pace matches, top tennis stars and legends, it promised fans a few weeks of the best tennis matches one could have asked for. Mahesh Bhupati the visionary founder of the league asked Dynamite to develop a comprehensive and cohesive brand identity for the league in order to create a memorable and premium experience for fans all over the world, whether on court, television, or online.