PEPSI IPL 2013

Sony Max approached us to shoot the IPL 6’s opener music video for its premier show (Extraaa Innings) as well as design and shoot their team end-pages (match-ups). Needless to say we were thoroughly excited!

The brief was to celebrate the aspect of entertainment within the IPL by introducing a combination of theatrics, dance, and colour. For the music video, the presenters had to be dapper and the treatment glossy. For the end pages we created agile team warriors by hiring dancers and martial artists to strike a pose.

With tremendous amounts of planning and a superb VFX and tech team we introduced the use of motion control and time splice into the mix. The end result was an unforgettable treatment for the match-ups and a highly memorable music video.

STILLS