Cricket Live was our first venture into live sports programming and one in which we were pushed to constantly evolve and learn. The challenge was to understand new systems, procedures, and formats that were used in the world of live telecast. The program was to open with the 2013 Champions Trophy telecast from the United Kingdom for global audiences within three weeks of the project commission and we could not wait to get started.
We used playful tones of blues, purples, and oranges to correspond with the channel's new packaging as well as give a truly international feel to the show's content. The addition of light filled curves and triangular particles brought in energy that was created to excite the eyes.