Outcause - a Buddhaya and DigiSports Initiative - was created to bring together outdoor adventure activities and a social cause onto a single platform.

Outcause's first initiative - Kili Cancer - was an endeavour to generate awareness and create support for the fight against cancer. The trek up Mount Kilimanjaro was undertaken by various film and television personalities under the tutelage of Shyamal Vallabhjee and Yudishtur Urs.

Dynamite lent their support by branding the initiative pro bono.