JSW approached us to create a visual identity for their first major sporting venture; naturally we jumped at the opportunity without a sliver of hesitation. The brand had to be energetic, youthful, aggressive, and deep-rooted in the rich cultural history of Karnataka. We built upon powerful graphic renditions of the iconic Bangalore Palace as well as the regal Karnataka emblem of the Gandaberunda to create a brand that helps cement BFC's presence in Indian Football.