ACUMAC

While working with Acumac, Dynamite had the opportunity to delve into spatial/environmental design through motion design applications. Acumac creates customised machines that deliver decimal-point precision. Our challenge was to create a video showcase that displayed their cutting-edge technology for one of India's biggest industrial trade expos. Our approach to this project was to strip everything down and go back to basics. Great technology is born out of great design and engineering, so our art-direction ensured that Accumac's machines were the main subject of our showcase. We used simple, precise and stylised 3D instrumentation sketches to communicate a clear message. Acumac's brand colours helped us create interesting motion design elements that tied the visuals together into seamlessly loopable clips.