STAR GOLD SELECT - PRINT CAMPAIGN
The team at Star India approached us to create a print ad for the launch of their Star Gold Select SD Channel. They were set to make a mark through their specially curated selection of films and 'single interval' offering. Through these offerings, Star Gold Select SD looked to enrich the at-home cinema viewing experience. Our design solution was therefore an extension of the Star Gold Select HD brand which allowed us to translate their proposition seamlessly while designing the communication and visual strategy. With the core message of ‘Hazaaron Kahaniyaan… Ek Interval', we designed and delivered the final print ad, which was took the front page spot in the Times of India as well regional publications, and was run across all major cities in India.