STARGOLD SELECT - MUGHAL-E-AZAM CAMPAIGN
The team at Star India approached us with a challenge to explore Mughal-E-Azam through a unique creative lens in order to promote the airing of this movie on their premium movie channel StarGold Select. With a mission to rediscover India's first magnum opus Mughal-e-Azam, we decided to take a page out of Salim and Anarkali's book, and be fearless. This move gave birth to the #LoveFearlessly Campaign. Our soultion came from the timelessness of love; a language of love that transcended all boundaries. From Poland to Peru, we collaborated with 10 artists from across the globe to reimagine Mughal-e-Azam's iconic posters through a contemporary lens. Each artist used their own unique style and created new-age renditions of this epic film's poster. The posters were then adapted into wall murals by students from Sir J.J. School of Art as an homage to the inimitable Dilip Kumar Saab on the occasion of his 95th birthday.