9xJALWA

9xJalwa, one of India’s leading music channels had an interesting proposition for us. With an essential offering of classic Bollywood hits from the 90’s to 2013, they wanted to capture a younger but well-informed audience. Their current brand befuddled the audience, as there was no particular format they followed for their media. Our challenge was to reevaluate, rebuild, and create a fresh new avatar that would marry the old with the new. Inject freshness into the brand and create a flexible, and versatile framework that could produce infinite visual interpretations and rebuild a robust new brand promise.

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